appletv's hobby period over.
announcement of google tv has forced apple make decision. given tim cook's insistence apple plans continue supporting appletv, there no other possible response: apple have show hand in near future, possibly next month's wwdc keynote or dedicated event before or after.
apple can't keep future of tv device low key longer or obliterated google. might close shop on appletv if plan on keeping hobby.
following opinion on appropriate response position appletv market leader:
- appletv hardware - steve jobs announces upgraded hardware a4 chip , no hdd, enough cheap solid state memory streaming. no hdd, simple assembly few parts , system on chip allows apple sell appletv $99.
> advantage: apple - mac's, ipods, iphones, ipads haven proven consumers willing pay premium sexy kit. if it's inexpensive $99, apple have hard time keeping demand. apple controls both hardware , software. google not.
- itunes - leveraging major lead have in market via itunes, apple continue push itunes ecosystem paid, ad free content. buy per episode or per season, ditch cable box (and subscription) in process.
> advantage: apple - google tv still requires have cable/satellite box , continue pay monthly fee content, of never watch.
- itunes cloud (lala) - large libraries people have accumulated mac's, ipods, iphones, appletv's, ipad's has locked users itunes. porting media cloud it's available on (apple) device, -- anywhere, without syncing -- allow appletv take advantage of huge established base.
> advantage: tie - both apple , google new cloud media storage, apple having bought lala , google having purchased simplify. apple have slight advantage due experience in streaming trailers many years , streaming movie rentals. nonetheless, in cloud space, both starting @ similar level.
- app push - here's big one: leveraging iphones, ipod's , ipad's in people's hands today makes them perfect controller device appletv today. taking step further, iphone os 4.0 enable app pushed screen via appletv.
instantly populate appletv 200,000 apps. there no need have developers program yet platform, allow them format layout of same app tv.
existing apps, appletv's os translate them viewed on tv appropriate layout, rather mirror of see on ipad/iphone/ipod. appletv translation standard apps developers can program apps override layout , provide own, built within app. example, there no need display buttons on tv screen, content.
ipad ready apps provide hd resolution layouts. these can effortlessly translated appletv layout.
importantly, app push bring safari browsing appletv. can navigate any* site on iphone or ipad via mobile ready sites (and existing ones). mobile layout displayed on mobile device while full screen layout simultaneously displayed on tv.
> advantage: apple -- 200,000+ apps 1 hell of head start.
can sure apple has figured out strategy implement in case player gets strong foothold in tv market.
time deploy it.
this should happen. now!
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